SUPER GUT
Symprove’s on a mission to change lives. Designed by scientists and recommended by healthcare professionals, Symprove’s unique water-based delivery system ensures bacteria reach the gut alive and thrive there. Having already helped hundreds of thousands of people live life to the full, they needed a brand identity to set them up for the future.
As a modern brand, in a crowded market, Symprove needed to work harder to turn heads, highlight their difference and continue to grow.
We set about introducing a strong, empowering ‘superhero’ mark - semiotically and unmistakably coding the gut and strengthening brand understanding. A mark that inspires an illustrative style for a gut full of life, movement, and radiant energy.
