VOCATION BREWERY
AN EYE FOR DETAIL
From humble beginnings in a chicken shed on Cragg Vale, it took just nine short years for Vocation Brewery to become one of the UK’s largest craft beer brands. Their secret? A relentless — and at times obsessive — commitment to brewing, of course. It’s their Vocation after all.
But in a crowded market, even greater success demanded more than just brewing excellence; Vocation Brewery needed a brand as bold and expressive as their beers.
Referred to as a 'return to roots' by the team, our journey to strengthen the brand saw us strip back and reaffirm Vocation’s foundational principles: their commitment to brewing, and their belief that craft beer is for the many (not the few).
